- Recognise the need for identification and promotion of new residential and employment estates, during the initial release of lots;
- Ensure place entry signage is compatible with the character and amenity of the locality; and
- Allow for estate identification to be located at justified strategic entrance points to residential and employment subdivisions.
- Place entry sign(s) must be located at the strategic entrance point of a major subdivision and will only be considered in the context of the locality.
- The number, type, colour, design and size of place entry sign(s) must not detract from the amenity and character of the land to which it relates.
- Place entry sign(s) and associated structures must be entirely located within private property and not within the road reserve.
- Design, materials, construction and detailing must be robust to minimise maintenance and vandalism.
- A place entry sign(s) must generally comprise of a temporary fence or masonry constructed wall or other materials of solid construction and may incorporate banners, flags, sculptures and the like.
- Each sign may only include the estate name and suburb name. At a minimum, each sign must include the words ‘developer estate’ to differentiate from the suburb name.
- Illumination of a place entry sign(s) will generally not be permitted.